Corteva Interactive Wall
Designing 50+ data storytelling interactive modules to promote Corteva’s global influence and innovation.
My Role UX Designer
Company Bajibot
Time Feb to June 2019
Partner Ogilvy
Client Corteva Agriscience
Team 4 Designers, 1 Create Director, 1 Engineer, and 1 Account Manager
Background
Corteva, a major American agricultural chemical and seed company, was separated from DowDuPont and became publicly traded in June 2019. To help Corteva advertise its company mission and stories, Bajibot worked with partner Ogilvy, to design and develop 11 multi-touch interactive walls placed in Corteva's 4 U.S. offices. As the UX Designer at Bajibot, I designed the experience to help Corteva achieve this goal.
Interactive Modules for Data Storytelling
With content provided by Corteva, we transformed stories into over 50 factoids, interactive infographics, videos, and articles to make them fun for learning.
Organize Content
Corteva provided us with the content and stories they want to tell, as well as interview results about how the internal and external stakeholders view Corteva. We organized the medium of how we want to tell these stories (videos, interactive info-graphs, and more).
Site Map
Brainstorm Design and Interaction
After organizing the stories, we brainstormed how to deliver stories through data visualization and interaction. We also thought about how we can accommodate users with special needs.